Experience

Freelance
Creative Director, New York, NY
2011-Present

Led creative direction for brand campaigns across tech, entertainment, sports, streaming and digital products, including Chewy, ESPN, Samsung, YouTube, TikTok, Netflix, Peacock and more. Delivered concept-to-execution creative work across branding, commercial tech ui/x, and digital cultural brands on all platforms.

Auki Labs
Creative Director, New York, NY
2022-2023

Led creative direction for an emerging tech startup and collaborated with a global team of top-tier developers to concept and build experimental digital products and experiences. Led visual design and brand strategy, pushing the boundaries of immersive experiences and spatial interactions.

ODD - Office of Development & Design
Creative Director, New York, NY
2017-2022

Collaborated with Gary to lead creative across concept, pitch, and execution for national campaigns and global film experiences. Oversaw multidisciplinary teams to deliver work across film, sports, luxury, lifestyle, and brand campaigns.

Chewy
Creative Director, Dania Beach, Florida
2016-2017

Led creative direction, design strategy, and campaign development for Chewy's digital product, lifestyle, and growth performance.

From direct-to-consumer editorial shoots, my leadership pushed Chewy's visual language to speak to the audience's culture, with bold messaging and design-forward user-experience storytelling that directly contributed to growth and sold at $3.75 billion.

1st Ave Machine/Special Guest
Art Director, Brooklyn, NY
2014-2016

Led visual design and storytelling for digital campaigns with clients including Samsung, Qualcomm, Snapchat, Facebook, and YouTube. Directed the design language and editorial storytelling, overseeing animation, UX, and visual identity.

BigStar
Art Director, New York, NY
2014

Created visual direction, storytelling, and editorial design for network, film, and television clients, including National Geographic's Generation X, (Dis)Honesty, Finding Fela, and the Emmy award-winning series, Years of Living Dangerously.

Trollbäck+Company
Brand Designer, New York, NY
2011-2013

Designed digital experiences and rebrand campaign assets for SVT1, SVT2, Kunskapskanalen, SVT24, TNT, NBC, CNN, and Sundance. Focused on brand identity packages, interaction, visual layout, and motion design during brand development and interactive projects.

Clients

Services

Apple TV, YouTube, Peacock, Netflix, Samsung, Chewy, YouTube Music, Facebook, Snapchat, Qualcomm, Honeywell, National Geographic, Adidas, Curry Brand, Rag and Bone,
ABC, ESPN, NFL, and more.

Creative Direction & Strategy
Brand Development & Positioning
Art Direction & Visual Identity Systems
Campaign Development & Content Creation
Cross-Platform Storytelling (Digital, Social, OOH)

Work with real results.

As a multidisciplinary creative, I specialize in brand development, design strategy, digital product innovation, and storytelling that generates market success and cultural engagement that actually sticks.

From e-commerce to streaming, sports to tech, I've shaped iconic brands and led teams that created success on every platform.

I started as a designer, photographer, and animator, and over 15+ years, I've led creative work for Chewy, Peacock, Samsung, and Apple TV. From launching tech startup branding to reimagining digital products and ecosystems. I specialize in the intersection of brand, product, and storytelling, from strategy to execution.