Chewy Branding
Creative Direction, Designer, Creative Production
Led creative design teams at Chewy.
From creative direction, design strategy, and campaign development for Chewy's digital product, lifestyle, and social growth performance. His expertise in design and creative production pushed Chewy's visual language to speak to the audience's culture.
He crafted direct-to-consumer campaigns and holistic branding that directly contributed to its growth, and Chewy was sold at $3.75 billion in 2017.
Role: Full-time Creative Director, Design Strategy
Brand Designer, Commercial Product Identity Packages, Pre-and Post-Production.
Created at Chewy.
Brand Identity Package, Commercial & External/Internal Branding
From creative direction, design strategy, and campaign development for Chewy's digital product, lifestyle, and social growth performance. His expertise in design and creative production pushed Chewy's visual language to speak to the audience's culture.
Direct-to-Consumer Growth & Performance Campaign Development
Role: Creative Branding, Commercial Brand Design Strategy, Brand Designer, Commercial Identity Packages, Design Direction for Marketing & Social Campaigns, Pre/Post Production Direction
Product Branding, Design & Prototype Development
Role: Web & Product Branding, Product Design, Commercial User-Experience/User-Interface Design
