Chewy Branding

Company Branding / Commercial Product Campaigns
Role: Creative Direction, Strategic Branding, Design Development, Video& Motion Production

In 2016, I transformed Chewy’s branding and in-house capabilities with a holistic approach to brand campaigns, creative productions, and video/social operations from within Chewy Studios.

Chewy's commercial output greatly increased by my approach to brand and creative productions, which led the creative teams to deliver a series of impactful brand campaigns with mass market success. 

As the lead creative at Chewy Studios, I communicated strategic branding and production/operational expertise to stakeholders that significantly contributed to Chewy's growth and positioned the company for its $3.75 billion acquisition in late 2017.