Generation X is to be considered those who were born between 1960 - 1980, and within this gap of time, American culture was shocked and embraced by a series of iconic events and images.

This branding and package is driven by specific photography and a design system of iconographic frames that make up a creative device for the opening titles and series graphics.

My approach emphasizes the cultural moments within this time period of history. In a glimpse, we retrace impactful events that led to the change in hearts and minds in America.


Role: Lead Designer, Narrative Device Designer, Editor, Sound Design, Video & Motion Treatment Package

Client: National Geographic Channel
Created at Big Star