Samsung Commercial

Creative Branding / Commercial UI & UX / Tech Product Branding
Role: Creative Branding, UI & UX Identity Design System, Video & Motion Direction

Created in collaboration with TheMill
Client: Samsung

Created a commercial design direction and UX/UI for Samsung, and defined a strategic approach to drive the wearable narrative.

This design direction emphasizes the wearable's role in the story of sleep recovery; the animation fluidly transitions through a series of visually engaging user data vignettes.